It’s not your fault, but it is your responsibility to get out of your mess!

There you are with a great spouse, kids, a house, and yet you are frustrated, angry and feel like quitting.  You are in the paralyzing grips of not performing up to your expectations.  The debt is mounting and your practice is stagnant; or worse yet…in a slow steady decline.

You get some new patients from the web, some marketing, some ads and…

You only get a temporary increase in your stats, followed by the predictable bottoming out the following month.  Your overhead is rising and your net profits are shrinking.  You keep getting pulled into additional ways of producing income from weight loss to teeth whitening.  You didn’t go to school to help people lose weight.  You went to save lives and help people with Chiropractic- including children.  This miracle profession has turned into merely a job.  What have you got yourself into?

Without an upgrade of your communication skills, practice will continue to be difficult

Demanding patients, less and less third party reimbursement, paperwork, staffing issues, CA drama, and patients just not getting it are just some of the problems of faulty communication skills.  It’s not how you practice Chiropractic…it’s your delivery of Chiropractic.  You are not currently communicating in a language that your people speak.  This does not get better with time.  Some things to remember:

• You are not their friend  You were not trained in Chiropractic school to be a leader. Unfortunately, you’re taught to give people what they want and everything will be okay.  “You’ll be my friend.”  With this as your mantra, people will walk all over you.  Ever try to have friends as patients? Your drinking buddies will not see you as a leader, nor will they take you seriously. You get the idea.

• You can’t ride the horse until you have a relationship with it  Try to ride a horse without a relationship and you will get the behavior you deserve…kicking, biting and bucking.  Trying to give people what they (symptomatic relief with no patient education) want without a relationship, including boundaries, is just as futile.  When you ask for commitment from people without a relationship, they will kick, bite or buck you.  Commitment is money, bringing kids in, and following your recommendations.

• Spouses don’t mean to…but they put pressure on you  Most spouses see Chiropractic as just a job…nothing more and nothing less.  “Why can’t you shut up about Chiropractic,” they ask?  “It’s none of your business what parents do to their children.”  Problem is: we care.  It’s not just a job…it’s a vision that burns deep inside of us.  When our spouses don’t understand this, it puts more pressure on us, our relationships and our office.  And if your office is not performing the way it should…it makes it look like our spouse may be right.  This is exactly the time when many accept low levels of achievement and lower their expectations.  This dynamic is one of the most overlooked and fundamental in our profession.  Continue to do nothing and it could cost you your marriage, hundreds of thousands of dollars in lost income and a lost dream.

• If you are earning an allowance instead of a Chiropractors income…it’s your choice  People in our coaching program average almost 30% increases annually across the board.  Some significantly higher than that average.  New practitioners, established DC’s, associates, independent contractors…it doesn’t matter where you are or where you’ve been. It matters that you are done with being under-recognized, under-acknowledged and underpaid.  When you rediscover your lost dream for Chiropractic, the impossible seems possible.  Not only are you helping more and more people, being challenged on a positive plane, being needed more by your people, you making a ton of income.  Imagine earning an extra $100,000, $200,000 per year?  Where would your life and practice be at that level of achievement?

End the frustration today and stop waiting for things to get better!

You must make things happen

After all, it’s not your fault you’re in the mess you’re in, however, it is your responsibility to get out…nobody will do it for you.

Call 800-525-3879 to schedule a private, complimentary consultation with a success coach who is actually a DC, has lived the subluxation-based Chiropractic dream, and wants to see you reach whatever goals you set for yourself.

Maybe coaching is not for you…but aren’t you at least curious to find out what makes The New Renaissance so different and able to keep our members breaking records month after month?  Schedule your no-obligations consultation TODAY.

It’s already February.  How long will you wait to get 2012 on track?

We received an email the other day from a TNR DC who had been invited by a former colleague to stop ‘fooling around with Chiropractic’ so she could finally make a living. The TNR DC was not only appalled because she is very successful as a subluxation-based Chiropractor, but also saddened that her former DC friend, turned ‘laser beam therapist’ – was caught in a lie.

I’m sure you know many DC’s who have that preconceived notion that ‘there’s no money in Chiropractic’. You maybe trapped into this belief yourself because times have been tough.  We’re here to tell you that – IT’S A LIE!!! You can be successful as a Chiropractor and much much more so than being a ‘therapist’, a ‘weight loss laser beam specialist’, or anything that does NOT involve correcting subluxations.

Isn’t that what you went to school for? Didn’t you want to make a difference in people’s lives? If you wanted to be a weight-loss laser beam therapist, you could have just stuck with taking classes online or the community college.  But you didn’t.

It’s a big fat MYTH that you can’t be successful TELLING THE TRUTH about CHIROPRACTIC.  If you were at this last seminar in Detroit, you heard Dr. Billy DeMoss and you know just what we’re talking about.  If not, mark April 14th on your calendar.  Enough of this watering down Chiropractic, this insane shame we feel by wanting to see whole families instead of a grump with a backache…it starts today.  Your journey starts today.  You can change the world and be successful, TNR is comprised living proof.

We’ve noticed more people have been opening these emails than any other subject matter we’ve ever sent out in the past.  Thus, proving that people would rather move away from pain, rather than toward pleasure.  Nobody seems to care when we tell them “Double your practice!” or “Improve your life!”  They want to see the 5 reasons DC’s fail…to make sure they’re not doing any of them…which they probably are.

The crazy thing is: they’ll read the email, realize they’re doing at least 1 of the 5 (if not all of them), but still not do anything about it.  Help is literally right in front of them, just a simple phone call away, but they refuse to ask for it.

Where did we learn this mantra that you have to be self-sufficient and asking for help is a sign of weakness?  Growing up you had teachers and coaches who helped you along, but the second you’re an adult it’s uncool and supposedly a waste of your time.

And that, my friends, is a huge reason many people fail to reach their potential.

That mindset is a killer, and we’ve all fallen victim to it at some point in our lives and careers.  Just ask for help.  No matter what it is.  If you don’t trust anyone, it’s a reflection of your trust level with yourself.  Are you constantly afraid you’ll let yourself down?  Let your family down?

Ask for help.  We’re just a phone call away.

Our good friend, Dr. Fabrizio Mancini, Chiropractor and President of Parker University, has written a new book to be released on January 16, 2012 called “The Power of Self-Healing.”

We’ve had a chance to preview an early copy, and you are definitely going to want to get your hands on some.

Through his skillful ability to explain how chiropractic allows the body to function optimally and to heal itself, and his approachable, engaging storytelling, Dr. Fab has written a book that has the potential to drive hundreds of thousands of patients to chiropractors’ offices.

We are convinced this book will be a bestseller because it is backed by the #1 self help publishing company in the world, and will be promoted by Dr. Wayne W. Dyer, Dr. John Gray, Dr. Daniel Amen, Jack Canfield, JJ Virgin, and other celebrities with major influence over millions of people. We know that you’ll love the book, and your patients will too.

Dr. Fab is offering great incentives and bonuses to pre-order copies, so go to the website: http://powerofselfhealingbook.com/

Here’s to having another powerful tool to attract and retain life-long, wellness patients,

Dr. Ed Plentz & Dr. Kevin Pallis

As Dr. Pallis and I listened, I was thinking, “You bet we have to get this information out to our members because my office has attracted many new patients with the old website!” As we were on the call, I was navigating through the website (shhhh don’t tell Dr. Kevin, he hates that crap while you’re on a call with him haha) with the greatest of ease. I really got excited. The videos, the tutoring and the different ideas on how to build your practice with this tool are amazing.

Listen to this idea: you take a full page ad out in your local paper stating that anyone in your community can log on to www.iomwellness.com and take a free wellness survey and get a free report in the process. The person goes on the webpage under your code and fills out the report. They will immediately receive their health index score, or number, but not the full report. They will be informed if they would like to pick up their report they can do so at your office. Your office gets notification that the person filled out the survey, so you can have your office contact them and set up a free appointment to review the results.  This way, the patient will have a full understanding of what the report means and what they can do to increase their wellness score. This is where you come in, doctor. Picture this: the perspective patient enters your office and is greeted by your wonderful staff and then ushered back to the consultation room to review their results. The patient sees the quality of your office and they get to meet you, the doctor, personally. You go over everything in detail and then give them the opportunity to become a new patient and experience Chiropractic, as it will be the main tool to help enhance that wellness score. It’s obvious what is going to happen…the perspective patient will sign up right on the spot and you will be off to the races with another Chiropractic wellness warrior in the community. This is just one of many great ideas of how you can use IOM as a great practice building tool, as well as a clinical tool to gather more objective data about an individual’s health.

In The New Renaissance, we actually built the IOM analysis right into our new patient procedure. We have found that not only does the new patient go home and fill out the survey, but they also have their family members fill out the survey and then they all compare their health index numbers or scores. Well what do you think the next step is? You got it; they are in your office as new patients to get that wellness score up to where it should be.

Dr.Pallis and I are so excited to share all of this with our members. You may have checked out the webpage in the past, and if you have, you need to go to the new website and see just how easy it is now (shoot even Dr. Kevin could do it – maybe). We are so sure you will be pleased that if you sign up with IOM and you are not completely satisfied after your first 30 days we will refund your money. It’s only $97.00 per month- that’s nothing to have a tool to keep active patients engaged in their health care regime and it definitely is a drop in a bucket to have a new patient tool like this at your finger tips…to build your practice with high quality, wellness orientated patients.

So what do you do now???

Go to www.IOMwellness.com and check out the website:

Contact IOM at 1.877.458.1316 and talk to Gregg. He is in charge of IOM and our TNR clients…he will get you signed up and give you your own clinic IOM number to start promoting your office on the wellness side of things.

Remember, if you are not completely satisfied after the first 30 days, just contact us and we will refund your first month’s fee back to you, no questions asked.

So there is no risk on your part just take the time to check out the site and then get IOM up and going in your office.

Oh, one last thing: keep your eyes peeled for further emails with other ideas on how to make IOM a part of building your practice with high quality, wellness minded individuals.

Make the call today- call Gregg at 1.877.458.1316.

Have a wonderful day!

Dr. Ed (and Dr. Kevin)