‘People In My Town Don’t Understand Chiropractic…They Think It’s Only About Backs and Necks!

Recently, I met a great DC who has, let’s say, been at it for a while. He explained to me how frustrated he is by insurance companies, the internet, Millennials, Gen-Xs, and ultimately how Chiropractic has let him down. He currently operates a very modest practice and therefore, must supplement his modest income working for a PI/WC mill.

I met another great young DC who works as an under paid, overworked, lowly respected associate DC (5 years), who’s earning way south of $40,000 annually, not monthly.  He has great Internet skills, is a whiz at computer games, but feels as though Chiropractic has also let him down.  His spouse has recently been nagging him about getting a ‘real’ job.

Two great DCs, separated by over 25 years of experience and yet, they sing the same sad, country western song. Truth be told, the older DC used to help a lot more people and earned a lot more income. He at least knows something of practice success. However, on the other hand, the younger DC has never gotten on his feet. Every week his meager allowance gets eaten up to pay bills and he is pushed further into debt. He knows nothing about practice success.

How can this be? What happened to them? It can’t be a matter of technique, Internet savvy, insurance inclusion, location, etc. No. You see the problem is that both of their strategies are non-sustainable. It’s the same thing that can happen to any DC…they got worn down by what society expects and wants from DCs, gave in to the demands and gave up.

The common denominator that connects both of them is isolation and stubbornness. We must always keep in mind that no matter how hopeless the circumstances, there are always solutions. Even though it may not feel like it, success and failure are choices.

When you are stuck on a problem, the amount of experience you have doesn’t necessarily provide the solution. There’s so much more that goes into being a successful DC. To practice the way you want, you must have the skills and savvy of a great DC combined with the ability to attract patients. You need to be in a category of one and not copy the guy/gal down the street.

Sooner or later, most DCs either accept their fate or they change their course and find out how to be successful. Luckily, both of these DCs made the choice to get help and are currently getting involved in our free, 30-day intro coaching promotion. After all of the years and hundreds of DCs I’ve coached, I still can’t predict who will get out of their predicament. They both have an equal opportunity to change their practices, but it comes down to urgency and commitment levels. It’s never the size of the problem, but rather how bad you wish to solve it.